Standard Issue was founded by Nigel Richards in the late 1980’s. The label quickly developed a loyal following of local creatives who coveted its high quality merino knitwear and handmade shoes. In 1990 Standard Issue’s flagship store opened on Kitchener Street in Auckland. In 2005 Phil Bramley took the brand under his wing. His advanced knitwear plant in Eden Terrace, Auckland, meant Standard Issue could expand into other yarns and utilise the latest international knitwear technologies. Standard Issue remains 100% New Zealand designed and made to this day.